The Soulcial Scene is a group of socially conscious consumers looking to use our spending power to address social issues affecting our communities.
Throughout the United States, urban black communities are suffering from high poverty rates, high unemployment rates, and an overall lack of household financial stability. The Soulcial Scene seeks to combat these issues by providing growth opportunities for Black owned businesses across the country starting with the Detroit Metropolitan area. The shuttle service concept is an attempt to take advantage of the fact that Black business owners hire Black employees at a 64% hiring rate while the same statistic is 10% for non-Black business owners. Our goal is to use Black owned business growth as a tool to provide resources and job opportunities for Black families, which we believe is the key to community transformation.
We plan to start the service with two shuttles that will target the downtown and midtown Detroit areas during happy hour throughout the work week. We estimate a startup cost of $15,000 which will pay for renting shuttles, marketing materials and administrative items. We expect to use revenues generated by fees collected from business owners to sustain the shuttle service after the initial startup costs are raised. Donate to our gofundme and help spread the word!